How to Make Dresses the Modern Singer Way

Since I have a collection of various vintage and antique sewing items, I had collected a few of the Singer Sewing books. I checked if any of them were the same as the Singer Sewing Library that I purchased in Boerne, TX. And of course, I had two: the Dresses one and the Children's Clothing one. What immediately struck me was the difference in the covers of the Dresses one. Hmmmm....

They modernized it! Must have realized the antebellum lady was not really modern after all.

And Singer got real smart on this edition...Advertising. In the booklet center on four consecutive pages. Love this part about Singer offering "The Singer Home Sewing Course" that was FREE.  500 Singer Shops were offering this service. They taught "how to select an appropriate design and material, and how to cut, assemble, fit and finish your dress to the last distinctive detail".

The next page displayed the books for purchase in the library.

Then the following page has a picture of "Your Sewing Headquarters": a very early 1930's design with wood beams, chandeliers, wood sewing tables and chairs. The ad mentions their products: Singer Oil, Needles, Motor Lubricant (remember we used to oil our machines ourselves 30 or so years ago....) and Guaranteed Repairs.

The last advertisement page is "An Invitation" to "know the full enjoyment of making lovely curtains and draperies for your home, as well as clothes for yourself and the children, make them on a Singer Electric. It will be a surprising new experience. Both hands are free, both feet at ease. Merely press the speed control, gently or firmly, and sew at any speed".




Boy, have we sewists come a long way!!!! Makes me appreciate my "old" Pfaff sewing machines.